"As with colours, I'm inspired everywhere I go and the colour names come from experiences I have. I think about a moment, or something that inspires me, like a summer vacation. Sometimes it's an irreverent play on words, a funny story or theme… ultimately, the names have to be memorable. A name has to be witty and fun. It has to have personality, and it has to resonate with what I know women want."
Essie Weingarten
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